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Lululemon Lulu Lemon known as "Canada's first professional sports brand in North America, it is the first choice of people to yoga, fitness sportswear. In China, many people are willing to save money to buy a LV or GUCCI package; However, in Canada, girls are more willing to use the money she saved to buy a Lululemon Lulu lemon pants.
The market research firm ThinkEquity Partners data show, Lululemon's "hardcore fans" would spend $ 92 to buy a brand sweatpants. Nike sports pants price of about $ 60, but $ 70 Under Armour products. Lululemon has countless loyal "fans" also perennial organize free yoga, the Pula Ti SALSA dance exercise classes, universal health movement concepts and methods.
In 1998, Canadian businessman Dennis Wilson (Dennis Wilson) to participate in a yoga class. However, he found that most of the students are wearing sportswear made of cotton polyester blend fabric, this clothing is neither personal nor too perspiration. So, Wilson produced a black female yoga exercise pants, the pants of textile materials both breathable fit. Soon, Wilson Lululemon company was founded in Vancouver, the company opened a small design studio, retail stores, and yoga training hall.
Beginning, Wilson personally responsible for design, making clothes, and to improve the feedback of yoga here. So far, he remains as the company's chief designer.
As close to the customer, the company set up soon, acclaimed local in Vancouver. Soon, Lululemon Lulu Lemon began to expand to other cities. "Join forces and local yoga master key to winning Lululemon Lulu Lemon." CEO Lululemon Lulu Lemon Kristen Day (ChristineDay), said.
According Christine Dai Jieshao, before entering a new city shop, Lululemon Lulu lemon first contact and the coach of the local yoga instructor or other fitness classes. Lululemon Lulu Lemon for these coaches to provide one year of free clothing, while the latter served as "ambassador" of Lululemon, not only in front of students wearing Lululemon clothing, and is responsible to provide feedback about the design. In addition, they can also consignment Lululemon Lulu lemon, and give the buyer a certain prizes: for example, offers a free yoga classes, these activities by Lululemon Lulu Lemon sponsorship, place in ordinary loft or apartment.
